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Three Twitter Tricks to Promote your Book: Part Two

A few weeks ago, we wrote a blog that offered you five tips to promote your book with Twitter, and concluded with a promise of more to come. Today we’re back with three more Twitter tricks to help you get the most out of your profile.

So without further ado let’s dive in to see how Twitter can help you!

Build a strong profile­ – A complete profile is important to boost your credibility on Twitter. Your profile is essentially like an online elevator pitch, so it has to be short, sweet and to the point. In your profile, you’ll be able to showcase:

  • Your location – Where are you from? This includes the city, state and country.
  • Website URL – Share your website address with your followers. This can be a link to your website or your blog. It can help drive traffic to your site, and provides additional information of interest that your followers are looking for about you and your work.
  • Bio – Your bio is the perfect opportunity to concisely promote yourself in 160 characters or less. In this section, you’ll be able to tell people who you are and what you do. But as with virtually all things Twitter, your character count is limited, so skip the wordiness and go for straight talk about you and your work.
  • Profile picture – A solid profile picture is extremely important for promotional purposes. In this space, you can showcase your book’s cover or include a professional picture of yourself (perhaps the one from the book jacket!), so it’s easily recognizable for those followers who know you and for those who are learning more about your work.

Pictures – You know how the old saying goes, “A picture is worth a thousand words.” Though it’s true, in Twitter’s case, a picture is worth 140 characters. When tweeting, you want to select compelling images of your book, a promotional event, your business card or simply a picture that is relevant to your audience’s interests. Composing tweets with images included is a great way to get your audience to engage with you. As a note, if a picture is grainy or fuzzy, it’s best to avoid using it; instead use only high-quality images.

Observe – The world of social media is constantly changing, day in and day out. That’s why it’s important to stay on top of those changes to better promote you and your book. With that being said, it’s a useful practice to observe what your favorite authors are doing on Twitter. Learn from them and try to recreate their social ideas – with your own personal touch, of course!

Take these three Twitter tips in stride and let those 140-character tweets fly!

Copyright Dorrance Publishing, 2015